KMB Partners

Quantity-wise:

The iPad is the electronic device with the fastest growth rate ever recorded in the industry

• 4,5 million units per month worldwide (estimate)
• Over 120 million tablets forecasted by end 2012

Android tablets:

• A projected 50% of the market share with the apple iPad by 2012
• Samsung plans to sell 10 million Galaxy tablets in 2011
• Packaged sales by the mobile operators

The war is on but whatever the outcome the number of tablets will be huge!

Quality wise:

According to a Nielson study, iPad users are young professionals, rather well off and responsive to advertising:

• 63% are under 35 of age
• Nearly 40% have incomes over 57500€ / year
• 39% rated the ads as “the new ad is interesting” whilst the rate was only of 19% for owners of other terminals
• They are more likely to buy a product further to an ad on the tablet than on other types of terminals

The Android tablet user profile is yet to be discovered but regardless of the life standard it is probable that the online shopping behaviour will be similar to that of the iPad.

Applications are growth drivers and everything is at stake now!

The sooner a merchant site or service is positioned in its market with an iPad and/or Android application, the sooner it will comfort its market share, increase sales and better it’s customer loyalty.

Why?
1. Despite the size of the screen, the iPad user prefers the use of an application to that of the a site via an internet browser because:

• a. The response time for an application is much better than with an html based web page
• b. The applications are much more intuitive to use than internet sites

2. The iPad user will favour the use of an already loaded application rather than looking for and downloading another one.

• a. The ease of use of an application combined to its presence on a tablet will be key to loyalty

Functionally

A multimedia terminal for immediate use.

With the size of a notebook, the tablet can instantly be turned on.

Collecting, processing, presenting and transferring business data can be spontaneously managed whenever needed and without hassle.

A location based usage.

A user can now be empowered by simultaneously associating an action, a place and a time. This function inbuilt and immediate on tablets is impossible with a notebook.

It is, for instance, possible to follow, manage and archive staff interventions.

The professional action becomes more relevant, efficient and secure.

A simplified usage:

Compared to the PC environment, the applications are more ergonomic and help better focus on the function or task.

Compared to smartphones (iphone, Android phone) where the information is delivered sequentially, tablet applications offer intuitive navigation menus and, most often, direct access to relevant information.

The screen can be optimized according to the need:

• both a menu and content with the landscape mode
• total immersion in the content with the portrait mode

The relationship with the object is more natural, the machine disappears, one is in direct contact with the application. Pleasure is at hand.

1. Cost control:

Our developments can be deployed both on iPad and Android tablets. This saves both time and money. A same high quality development is provided for iPad and Android tablets

2. Ecommerce:

Despite the current technical obstacles we optimize the integration of online payment within the application. A truly efficient ecommerce application

3. Premium skills:

A rare combination with Rich Internet Application skills. Added value developments.

4. Philosophy: For users only!

Everything and ever more for the user.
In fact it could have been Steve Jobs philosophy.